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Public Relations Calendar

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Janet Getman from Herkimer, New York submitted this great idea for grades K-8.

Background: As a physical education teacher, I sometimes feel that our profession is not valued as much as it needs to be. This year I decided to do something about it! Each month we do an activity designed to help others better understand “what we do” and “why physical education is important.”

Two Primary Audiences: I decided that we needed to do activities with an internal (students, teachers and school community) and external (out in the community) focus. It’s surprising how a “little event” that really doesn’t take much time can pay off with huge dividends! Start 2005 on the right foot with these proven and effective public relations ideas:

January, 2005: (1) Fitness Resolutions – Send home a list of fitness-related activities to do each day. Suggest ways to be more active as a New Year’s resolution. (2) Sweet Georgia Brown – This time of year is perfect to have your older students design a basketball routine to music as a half time activity of a girls’ or boys’ high school basketball game.

February, 2005: (1) Heart at Work – It’s heart month!! Teach your kids about the heart and invite the parents to visit their child’s class as you use pedomters and/or heart monitors. (2) Family Dance Day – lt is also a great month to share the results of your dance unit with parents. Have the parents dance with their K-3 children! We sent out invitations and had a great response. Dances that you can use are the hokey pokey, bunny hop, chicken dance, YMCA, etc.

March, 2005: (1) Open Gym – Hold an open gym and let the parents and students play basketball, volleyball or experience a variety of fun activity stations with jump ropes, hoops, target toss, or scooters. (2) Fitness Information Night – Using community resources, invite parents and their children to learn more about community health-related activities (aerobic dance, line dancing, pilates, weight management resources), each conducted by local health and fitness providers.

April, 2005: (1) Physical Education Posters – April is a great month to get students to make posters that promote physical education. Place the posters around the school and at local businesses. (2) Log It – This is a remarkable walking program sponsored by PE Central ( Have your students challenge another school (anywhere in the country) to see who can walk across the United States!

May, 2005: (1) Project ACES Day – Participate in Project ACES on May 4, 2005. This is the world’s largest exercise event. For more information, you can e-mail Len Saunders at or on the web at You can also buy the Project ACES Handbook: 15 Great Ways for Making Fitness Fun! from Great Activities. (2) Take Me Out to the Ball Game! – Have a professional baseball team in town? Organize a family night and invite students, parents, and teachers to come. Have everyone wear a school t-shirt or dress in school colors.

June, 2005: (1) Field Day – This is the final month of the school year and by now your entire school district and community should be aware of your program and what you are doing. Finish the year with a fun field day activity. There are a lot of neat ideas and suggestions in The Best of Great Activities and the Field Day Survival Guide. Have a great summer!

September, 2005: (1) Physical Education Newsletter – Begin this new school year with a newsletter to let the parents know what your plan is for the year and to welcome everyone back. This does not need to be lengthy, but it does show your interest in what you are doing!

October, 2005: (1) Football Halftime Show – With middle school football already underway, this would be a great time to do a short performance to music (e.g., jump ropes, gymnastics, ribbon routines). The coaches and players will love the added number of fans!! (2) Physical Education Bulletin Board – Design a colorful bulletin board highlighting some of your students’ accomplishments.

November, 2005: (1) Hold a “Parents Night.” Invite students to bring their parents to school for a fun-filled PE class. Play games or teach skills that you might do in class.

December, 2005: (1) PE Thank You Cards – We love this one and it takes little time!! Make greeting cards to send to school officials, board members, and other VIPs in the community. (2) Station PE – Station PE is a company that provides literacy-based physical education activities. By using this special resource you’ll have scores of curriculm integration lessons for your students. Invite your principal to see how you are reinforcing literacy in the gym!

Closing: Have a great year with these fun public relations events!

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